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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 3. Identifying Your Customers

Identifying your customers is the number-one way to streamline your advertising. By knowing who your best and most frequent customers are, where to find them, and how to attract them, you can maximize your advertising dollar.

Demographics

With today’s technology, it has become easier than ever to target certain demographics. Also, demographics as applied to advertising are no longer limited to age, gender, and income range. Some research companies can give you population breakdowns based on hobbies, types of pets, and even people’s weights!

Companies of all sizes can benefit from using ...

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