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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 2. Identifying Your Business

Identifying your business is likely the most important and most overlooked aspect of building a successful advertising campaign. Sure, you may already know that you’re a plumber or a dentist, but what kind of business are you trying to run? It is important for you to take an honest look at your business so you can create a realistic and effective image. The clearer the picture you paint of your business, the easier it will be for you to identify and attract your ideal customers and clients.

Determining Quality versus ...

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