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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 1. Why Advertise?

Advertising makes the business world go round.

In a capitalistic free market society, every single business can benefit from proper marketing of their product or service. No matter how many referrals or repeat customers you have, no matter how obscure or mainstream your company is, advertising should be an integral part of your business plan.

Without any kind of marketing or advertising, it would be extremely difficult for consumers to make their buying decisions. Something as simple as getting your carpets cleaned would become a tedious task. Phonebooks wouldn’t exist without advertising, so there goes calling a bunch of carpet cleaners. Much ...

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