To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
—Edward R. Murrow
The concept of alignment is critical both to organizations and to managers who direct work for these organizations. Alignment is about channeling disparate elements into a single path forward, ideally creating synergy as it happens. It is a process that brings together distinct strategies, entities, people, or methods into a more unified and singular stream. When desirable alignment occurs, the enterprise augments its ability to improve quality, build capabilities and strengthen overall value.
From an organizational perspective, it is common to promote ...