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88 Privacy Breaches to Beware Of by Lyn Boxall, William Hioe, Kevin Shepherdson

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illustration 20 The trouble with poaching ex-customers

In our consulting work, we often see that sales people are under a misconception: they think that they “own the customer”. Or to state the misconception in the language of the data protection law, they think that they are free to do whatever they like with personal data about their customers, including their ex-customers. They forget that individuals have the right to control the ways in which their personal data is used or disclosed.

This misconception gives rise to sales people “poaching ex-customers” – moving to a new organisation and marketing to “their customers” at their previous organisation. If ...

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