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88 Privacy Breaches to Beware Of by Lyn Boxall, William Hioe, Kevin Shepherdson

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illustration 19 The trouble with overzealous sales and marketing techniques

If you are a salesperson, you know that every year your sales target or quota goes up. It’s inevitable. There are already enough pressures trying to meet your sales goals and you look for new ways to generate sales leads.

Any method of generating sales leads that does not comply with the data protection law will backfire on you and your organisation. This includes “techniques” to illegally, secretly or unfairly acquire personal data.

A method that does not comply with the data protection law might even work for a short while. But it will inevitably get you and your organisation into ...

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