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88 Privacy Breaches to Beware Of by Lyn Boxall, William Hioe, Kevin Shepherdson

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illustration 08 Are your sales and service counters compliant with the data protection law?

I recently shopped at an electronics store and had cause for complaint under the data protection law. When I was about to make the purchase, the salesperson on duty asked:

“Can I have your full name, contact number, address and identity card number, please?”

Why would a store ever need my identity card number when all I’m doing is buying a product? I replied:

“Excuse me, why would you need my identity card number?”

“Sorry,” came his reply. “We don’t need it. Just the other information will do.”

He gave me a scrap of paper to write the information down. I did so. I was ...

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