Preface to the First Edition
Am I running my association in the best possible way?
You, like many other association executives, probably grapple with that question at least once a day, if not once an hour. We’re always looking for the product, the strategy, the approach that makes our organizations more efficient, more effective and, above all, more successful.
Over the years, countless books, magazine articles, journals, meetings, conference sessions, and other resources have contributed to the building of an impressive store of knowledge related to association management. In fact, the profession itself has outlined that body of knowledge and developed a certification exam to assess whether someone demonstrates it.
Much of what we know about ...