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7 Measures of Success: What Remarkable Associations Do That Others Don't, Revised and Updated Edition by American Society of Association Executives

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Chapter 4

Commitment to Action

Commitment to Action: Consistently exhibiting organizational adaptability and alliance building.

Textbook strategic plans—complete with clearly outlined goals, objectives, and strategies that were reviewed and adjusted on a consistent basis—were present in many of the associations that participated in the Measures of Success study. Interestingly, these textbook plans were most common in the comparison group.

That’s not to say that the associations in the study group are not strategic in determining who they are or where they are headed. On the contrary, as underscored in Chapters 2 and 3, remarkable associations never look away from their members. They amass data, engage in ongoing dialogues, and design products ...

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