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7 Measures of Success: What Remarkable Associations Do That Others Don't, Revised and Updated Edition by American Society of Association Executives

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Appendix D

Frequently Asked Questions

1. What relevance does Jim Collins’ research, conducted in the for-profit sector, have to voluntary associations?

Although many have studied the sources of excellence in for-profit organizations, few have addressed the definition—let alone the sources—of success in voluntary membership associations. A number of reasons for this informational deficit come to mind.

First, publicly traded companies are legally required to submit detailed financial reports to the Securities & Exchange Commission (SEC) on a quarterly basis. Additionally, the stock market (stock price) and the marketplace (sales volume, gross and net income, sources of revenue, and so forth) provide standardized measures of corporate performance. ...

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