Chapter 36

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The “L” Word

Love is a word we seldom use in business. But if you peel back the wrapping from emulation—your highest-voltage tool for building followership—you’ll find love. Love for you, the leader, makes your organization want desperately to support your initiatives. Fear ensures only their compliance. Love releases their selfless zeal.

How do you get your people to love you? First, you must love yourself enough to be open, humble, approachable, wrong at times, and still confident. Then, you have to love what you want to achieve.

So, what’s the difference between admirable love for yourself and conceit? Between love for what you’re ...

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