Chapter 35
Be the Lore
We love stories about others who inspire us, because stories about those kinds of people allow us to imagine that we’re just like them. It’s why we watch sports. It’s why we buy People magazine. It’s why we have heroes.
Your employees are no different. They seek to be inspired, even at work. They thirst for the thrill of being part of an organization led by someone they want to be more like, someone who has the courage, wisdom, tenacity, and tenderness they wish they had. They want to be able to tell tales of admiration to their families and friends, and they want their association with you and your company to make them ...
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