Chapter 22

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Continuous Turnaround

We’ve all heard about continuous turnarounds. These are the businesses everybody talks about, the ones constantly leaving everyone gasping in their tailwinds. Just about the time we figure out what they’ve done to set themselves so far ahead—they do it again. Da#* it! And still they baffle us. How do these companies do it? Could my company do it, too?

For me, the growing successes of continuous turnaround businesses signal a winding down of our legacy model for business performance. These old models are anchored in the ideas of stability, steady progress, and conservatism. However, today, one doesn’t need to look ...

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