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60-Minute CEO: Mastering Leadership an Hour at a Time by Dick Cross

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Chapter 16

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Activity Beats Execution

The execution fads in business—just like strategic planning, management by objective, total quality, just-in-time, and other methods before these—have had their day. In their wake, these fads have left a predictable legacy of unproductive time and talk, as well as failed expectations.

Like most fashionable concepts of their decades, execution really hasn’t made much difference. Mainly, it’s hung a new title on something we’ve known all along that we need to do: move our organizations forward.

The problem with much execution thinking lies in its presumption about the way organizations advance. The execution movement ...

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