“Idris has managed to condense years of intense brand thinking, innovation, and practice into this highly digestible and eye-opening book. A pleasure to absorb both visually and intellectually, the 60-Min Brand Strategist is a boon to anyone in contact with the brand levers.”
—Dane Solomon, SVP, Executive Creative Director, Williams-Sonoma, Inc.
“Cohesive brand strategies are at the heart of every great company. Idris has this amazing ability to articulate how to get every facet working together, which is critical in today’s ever changing world.”
—Justin Cooke, CMO, TOPSHOP
“Idris’s insight, compiled in the 60-Minute Brand Strategist, is a terrific primer that can be used to unlock the “who am I” question and serves as an excellent resource for anybody interested in the intersection of brand marketing and business strategy.”
—Ian Yolles, CMO, Recyclebank
“. . . it presents a lot of punchy, inter-connected ides that will put you thinking on marketing and brands. Although it covers the familiar topics, it often does so in original ways . . .”
The Globe and Mail
“Customers must recognize that you stand for something.”
—Howard Schultz, Starbucks
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