Chapter 12
Hitting the Airwaves, on the Radio, TV, or the Web
Mention TV or radio in the context of publicity, and most people’s minds lock on to being a guest on an interview show. But the airwaves hold a much wider band of opportunities for the publicity hound. Although being a guest of Regis Philbin or Tyra Banks may expose you to the broadest daytime national TV audience, some of the other options offer a more consistent, targeted impact, and more control.
In Macon, Georgia, for example, psychologist Amy Flowers had a regular 90-second spot called “Creative Coping” on radio station WPEZ for five years. Every Monday, Tuesday, and Wednesday, her voice came on the air just before noon and talked to listeners about common mental health problems ...
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