Chapter 1
Riches...Credibility...Prestige...Opportunity- What Publicity Can Do for You
On September 13, 1990, I settled into a middle seat onboard a USAir flight to San Francisco, trying to keep my excited glow from irking half-awake fellow passengers. A silver-haired woman arranged pillows on the aisle seat and started a conversation. Her third question punctured my restraint.
“I’m a writer and a writing consultant,” I replied, and nodded toward a flight attendant who was passing out newspapers. “My partner and I have a company called WordRight. We’re in The Wall Street Journal today.”
She tilted her head sideways. Her eyes widened.
“Page one,” I added, allowing myself a grin.
We got up to let by a well-scrubbed man who took off his shoes and ...
Get 6 Steps to Free Publicity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
