Foreword
Most of us harbor thoughts of starting a business.
It is a delicious fantasy while staring at gray cubicle walls, or toiling outside for an hourly wage under the command of someone who is profiting from the fruits of your labor.
“I can do this,” you say, “How hard could it be?”
Some, emboldened by the desire to take charge of their own destiny, actually take the leap.
Things can go well for a while, until the moment when they realize that there are a whole lot of things that can go wrong.
And that if they had known then what they knew now, they may not have been so quick to give notice at their job, or to invest precious money, time, and energy in an idea that was not quite ready for prime time.
The greatest heartbreak, popular success ...
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