CONTENTS
PART I Entrepreneurial Passion: A Double-Edged Sword
Chapter 1: True Believers: Why Founders Fall in Love with Their Ideas
The Sparks of Entrepreneurial Ambition
Fanning the Flames of Commitment
If You Build It, Will They Come?
Chapter 2: The Passion Trap: How Attachment to Your Idea Can Sabotage Your Startup
The Damage Done: Six Negative Impacts of Entrepreneurial Passion
The Core Pattern: How the Passion Trap Works
Icarus Qualities: Who Is Most Vulnerable to the Passion Trap?
Early Warning Signs: Are You in Danger of Being Trapped?
Moving Forward: Six Principles for Making the Most of Entrepreneurial Passion
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