O'Reilly logo

50 Top Tech Tools and Tips: Making the most of technology in your business by David Sandy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

iv. Communicating and Networking

MailChimp

Website: www.mailchimp.com

Purpose: Email marketing tools with character

MailChimp makes the process of collecting customer email addresses and distributing great-looking marketing emails easy.

You begin by creating one or more subscriber lists. You may have several different lists for different purposes; for example, one for brand new customers and one for customers who have shown an interest in a particular product in the past. In order to add people to the subscriber list you will need their permission.

Once you have a list of people to email, it’s on to creating a campaign. As part of campaign creation you can enable features such as tracking – giving you details of who opens your email ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required