Cover page by Leigh Thompson, Jerry Weissman, Terry J. Fadem, Stephen Robbins, Robert Follett

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Chapter Twelve. Animating Your Graphics

Company Example

  • Microsoft PowerPoint

How Versus Why and Wherefore

What comes to mind when you see the word “animation”? Maybe a vintage Bugs Bunny short or a more recent full-length feature, such as DreamWorks’ Shrek or Pixar’s Ratatouille or WALL-E. In the context of business presentations, animation refers to motion added to computer graphics. This movement can involve either an entire slide or the visual elements within a slide. In animation, these elements move onto or off the screen; or shift within the screen; or grow, shrink, change, or vanish.

We’ve all seen varying degrees of electronic animation in business, from the sophisticated sequences that appear on websites to the equally ...

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