Cover page by Leigh Thompson, Jerry Weissman, Terry J. Fadem, Stephen Robbins, Robert Follett

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Chapter Ten. Bringing Your Story to Life

Company Example

  • Central Point Software

The past few chapters have focused on the visual side of your presentation. Now it’s time to take a big step back and think again about your presentation as a whole, particularly about its verbal side.

Let’s return to the Story Form, which you first saw in Chapter 5 (refer to Figure 5.2). This single form contains the basic building blocks of any presentation story: the Opening Gambit, Point B, the Outline, and the Flow Structures.

The form lays out the overall flow of your presentation story, but because it is at a high level of abstraction, the forest view, it shows only the most salient points. Your presentation comes to life only when you add granularity: ...

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