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5 Business Skills Every IT Pro Must Master (Collection) by Leigh Thompson, Jerry Weissman, Terry J. Fadem, Stephen Robbins, Robert Follett

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Chapter Seven. Making the Text Talk

Bullets Versus Sentences

In the previous chapter, you saw that all text slides come in only two options: bullets and sentences. Each of these options is quite different, with separate forms and functions. Keep them distinct.

A bullet is meant to express a core idea, so craft it in the form of a headline. Look at any newspaper, and you’ll see that a headline is not a complete sentence. Basic English grammar dictates that a sentence must contain a subject and a verb, but most headlines are not complete sentences. Generally, headlines omit the parts of speech that form complete sentences: articles (the, an, a), conjunctions (and, but, or), and prepositions (of, for, by, through).

Why are headlines ...

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