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3ds Max Design Architectural Visualization by Brian L. Smith

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APPENDIX E

Marketing Your Services

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IN AN IDEAL WORLD, YOUR business would grow so successfully that you would not need to focus time, energy, and resources on marketing your services. In the real world, however, such success usually only comes with time. How much time, obviously, depends on such things as the quality of your work and your general business savvy. But equally important is your ability to market yourself. Though good work sells itself, it only sells if someone knows you’re selling. The next few pages discuss some of the key elements you should consider when marketing your services and offer some suggestions that can help make you ...

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