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365 Social Media Tips by Karen James

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The Tips

LinkedIn

1. Join LinkedIn, the world’s largest online professional network. It has 120 million members in over 200 countries and in 2011 LinkedIn members did nearly 4.2 billion professionally-oriented searches.

Go to: www.linkedin.com

2. Make your LinkedIn URL unique. If possible, choose your own name. If that’s not available try your name plus something that reflects your business e.g. joebrownconsultant. It looks better on a business card and you’re easier to find in a search.

How: In your Profile box scroll down to Public Profile, click Edit, then in the right-hand side of the page click on ‘Customise your public profile URL’.

3. Upload a simple, professional, head and shoulders shot as your profile picture. If you’ve been ...

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