360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top

PREFACE

Ask anyone what superpowers he or she would want to have—given that were possible—and odds are you won’t have to wait long for an answer. The ability to read minds, X-ray vision, lightning speed, or the ability to fly might be some of the responses you’ll get.

Ever since Superman was created in 1938, people all over the world have indulged in their fascination with superheroes—the term alone produces more than seven million search results on Google—whose images and adventures have anchored themselves in the consciousness of modern society and popular culture. Indeed, hardly a summer passes by without a Batman, Spider-Man, or Iron Man coming to life on the big screen to attract billions of moviegoers across the globe. And it doesn’t take ...