Chapter 6 The Feedback Loop

Sarah Lacy is the kind of reporter whose stories are featured on the cover of Businessweek. Knowledgeable, hard hitting, and direct, Sarah, Aka Valleygirl, was set to interview mark Zuckerberg, the 23-year-old founder and ceo of facebook and one of the subjects of her book Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Her ten years as a business and technology journalist and the behind-the-scenes nature of her manuscript made her a natural to do the keynote interview at the South by Southwest Interactive (SXSWi) Festival. Nonetheless, Lacy was about to learn a hard lesson in being put on the spot, scrutinized, and belittled in a public forum.

SXSWi is home to one of ...

Get 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.