31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales

CHAPTER 2

Preparing for Power

DAY 1—MAKE YOUR MARKET COUNT

One of the most important steps I take with my clients is to find out first what they are passionate about. Why sell an ebook just because it makes money when you have no connection to that field at all? The list you build and the effort get you nowhere when it comes to your goals (remember those from Chapter 1 and your long-term mission). Here are the criteria I go over with my clients.

Top Six Factors When Picking a Niche

1. You need to pick something that motivates you to keep on going if the going gets tough.
2. Do you have knowledge about it, or would you have to pay for someone else to get the data or write the product for you? (I recommend that you pick something you know about.)
3. Is there a built-in audience that you can easily target?
4. Does this target market have money—in other words, the ability to buy what you are offering?
5. Is there a problem you can solve, a pain you can eliminate, or an obsessive market you can serve?
6. Do you have a story you can integrate into the product, or know of someone you can talk about to personalize the experience?

In general, choose something you can make money from, streamline and automate, and continue or recur. Can others make money for you (affiliate) or can you sell something once and have it continue to automatically generate month after month?

If your product doesn't satisfy those ...