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30 Days to Virtual Productivity Success by Gail Z. Martin

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25Online Reputation Management

Productivity takes a hit if you have to spend time cleaning up a mess. The bigger the mess, the more time gets wasted on clean-up. Needless to say, preventing or containing messes can boost productivity and give you peace of mind, which enables you to keep your focus on your top priorities.

That’s why it’s so important to know what’s being said about you and your company online, and who’s saying it. “Reputation management” refers to being aware of what is being said about you online so that you can work to remove inaccurate or defamatory content, respond to legitimate complaints, and capture positive comments and testimonials. The term can also refer to techniques to reduce the impact of unfavorable content via ...

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