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30 Days to Virtual Productivity Success by Gail Z. Martin

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23Promotional Tools on Facebook and Twitter

Growing your business productively means understanding all of the tools available to you. Just as smartphones and tablet PCs have redefined productivity on the go, social media has redefined how people communicate and, more specifically, how consumers want to communicate with businesses.

Facebook, Twitter, and LinkedIn are the three major social media platforms. I’ve already talked in depth about LinkedIn, but it’s worth taking some time to look at how Facebook and Twitter can help promote your company while boosting your productivity.

Facebook Basics for Business

As of the writing of this book, Facebook was approaching one billion users. While Facebook was originally designed as a recreational site ...

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