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30 Days to Virtual Productivity Success by Gail Z. Martin

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21Expanding Your Contacts

Productivity leaps forward when you go from one-to-one communication to one-to-many. That’s the genius behind social media, online PR, and the programs and apps that help you connect with groups of people all over the world. At the same time, we all hunger for one-on-one interaction, which remains at the heart of business development and successful marketing. While the traditional ways of personal networking remain viable, today’s fast-paced world makes it difficult to fit in time for many luncheons, breakfasts, early coffees, after-work mixers, or evening business events. Fortunately, our wired world has created new ways to have the high-touch of personal networking with the efficiency of the Internet.

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