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30 Days to Virtual Productivity Success by Gail Z. Martin

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7Touches to Transactions

Modern business development wisdom holds that in today’s advertising-saturated world, it takes at least seven to 30 “touches,” or reminders, before a consumer takes action. Although that may seem like a lot when you first hear it, if you think about how you act when you’re the consumer, it begins to make sense.

Your online networking can account for several of those 30 touches (social media, online marketing, and Internet PR can provide even more touches). But to be effective, you need to think about how touches become transactions.

Touches and Trigger Points

We manage to ignore tens of thousands of advertising messages every day, mostly because they promote products we aren’t currently interested in buying. The key term ...

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