3-d Negotiation

Introduction

YOU’VE PICKED UP A BOOK on negotiation. Why?

Chances are that you have found yourself—or expect to find yourself—involved in some sort of bargaining process. Maybe you’ve just been through a tough negotiation, and you have a sense that you could have done better. Maybe you are looking down the road in your professional or personal life and you see important negotiations looming ahead. Most likely, you’re someone who’s involved in negotiations on a fairly regular basis, and you are simply on the lookout for new and better ideas.

This book can help.

We’ve spent years doing deals. We advise companies and governments on their most challenging negotiations. We systematically analyze negotiations and teach what we’ve learned to senior ...