LEADERSHIP SECRET 27TAKE ADVANTAGE OF E-BUSINESS OPPORTUNITIES

FROM THE FILES OF JACK WELCH

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While we are already generating billions in Web-based revenues, the contribution of e-business to GE has been so much more. It is changing this company to its core.

Jack Welch viewed tackling the Internet as the fourth major initiative of his tenure at the helm of GE, after Work-Out, globalization, and Six Sigma quality.

During the 1980s, GE went through a substantial modernization effort, in part to take advantage of emerging technologies. Exploiting the Internet was a natural extension of these efforts.

But large, established companies like GE needed ...

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