Praise for 25 need-to-know strategy tools

“This is a highly practical, punchy and brilliantly written guide to strategy development. It is perfect for managers of large and small businesses who need to make big decisions, but have limited time for long tomes on business theory. An excellent read.”

Charles Ind, Managing Partner, Bowmark Capital LLP

“I wish I had written this book: extremely practical and clear, but full of rich content. It is a terrific compendium of all the major strategy tools, brought to life with great examples. Definitely the best strategy book around for people who think they can’t read strategy books.”

Marcus Alexander, Strategy Professor, London Business School

“This book does a superb job demystifying strategy and bringing ...

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