Introduction

We are currently in the midst of a dynamic, disruptive period. Virtualisation and digitalisation are on the rise and business models based on physical bricks are under siege. Unfortunately, no management model, or group of models, can guarantee a manager or consultant the perfect solution to an organisational problem. At best they will provide a new way of seeing a situation that will enable positive change to take place as a result.

Although this book is about management models, in our consulting practice we often hear phrases like, ‘We were well prepared to face this competitor, as our analysis with the Porter model has shown us that …’, or, ‘We have been very busy lowering our prices to keep up in this climate of stiff price competition, ...

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