Chapter 24

Cultural dimensions (Hofstede)

  • Why use it? Hofstede’s cultural dimensions can be used to develop an effective strategy to cooperate with people from various countries and cultural backgrounds.
  • What does it do? Hofstede’s cultural dimensions model can be useful in creating awareness of the various cultural differences that become apparent when an organisation starts to operate internationally.
  • When to use it? Hofstede’s cultural dimensions model can help to avoid cultural misunderstandings and communication failures, helping organisations get off to a good start with potential clients or partners.
  • What question will it help you answer? How can I become more effective when interacting with people from other cultures?

The big picture ...

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