25 Need-To-Know Management Models

Chapter 18

Stage-Gate model

• Why use it? The Stage-Gate model is based on the belief that product innovation begins with ideas and ends once a product is successfully launched into the market. The model provides quality control check points in the process, which contribute to three goals: ensuring quality of execution, evaluating business rationale and allocating resources.
• What does it do? The Stage-Gate model, also referred to as the Phase-Gate model, takes the often complex and chaotic process of developing an idea (e.g. for a new technology, a new product or a process improvement) from inception to launch and divides it into stages or phases (where project activities are conducted), separated by gates (where business evaluations and ‘go/kill’ ...