25 Need-To-Know Management Models

Chapter 16

Disruptive innovation

• Why use it? Using disruptive innovation helps firms work out what they can do to avoid displacement brought on by radical, technological innovations or how they can pursue such innovations themselves.
• What does it do? Disruptive innovation is a method that helps identify and manage potentially disruptive innovations. Although the concept of disruptive innovation was received as almost being a radical innovation in itself, it is a concept that can help explain certain developments in markets and industries.
• When to use it? Disruptive innovation is most useful in highly dynamic markets and in situations where new technologies or technological innovations are emerging.
• What question will it help you answer? What ...