Chapter 3

Business model canvas  

  • Why use it? The business model canvas is particularly suitable to develop new and/or alternative business models. It is a hands-on tool that fosters understanding and creativity.
  • What does it do? The model provides a canvas to describe, visualise, develop and explore business models. The template is based on nine basic building blocks, which can show at a glance how a company does its business and earns money.
  • When to use it? The model can be used to generate new business models and to foster ideas for and new ways of doing business. It is also a perfect tool to analyse the existing business model of your organisation and find areas for improvement.
  • What question will it help you answer? What is the best ...

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