About the authors
Gerben van den Berg (MScBA) is a senior strategy consultant at Berenschot in the Netherlands. He has advised clients in a range of industries across Europe. In his consulting practice, his core area of work is in strategy development, competitive positioning, corporate governance and complex organisational transformation. Gerben has a special interest in professional service firms. He is the author of numerous books and articles on strategy and management that have been translated into more than ten languages, including the bestselling Key Management Models (Pearson, 2014) and the internationally well-received The 8 Steps to Strategic Success.
Paul Pietersma (MScBA MMC) is a strategy consultant and managing director of strategy, ...
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