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21 Days to a Big Idea!

Book Description

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

Table of Contents

  1. 21 Days to a Big Idea!
  2. Copyright
  3. Dedication
  4. Acknowledgments
  5. Introduction
  6. Creating the 21-Day Big Idea Program
  7. What I Learned from My 21-Day Experiment
  8. How This Program is Organized
  9. Section #1: Discovering Your Inventive Passion
    1. Day #1: Start Me Up!
    2. Day #2: Courting Your Passion
    3. Day #3: Finding the Right Stimuli
  10. Section #2: Generating Ideas: Five Creative Thinking Strategies
    1. Day #4: What’s Your Problem? The First of Five Creative Thinking Strategies
    2. Day #5: Solving Problems…and Finding New Ones
    3. Day #6: Adapt an Existing Idea or Technology
    4. Day #7: Save Money, Save Time
    5. Day #8: Facilitate Self-Actualization
  11. Section #3: Generating Ideas: Seven Creative Techniques
    1. Day #9: Wishing for the Impossible… and Then Making It Real
    2. Day #10: Three Ideas in Thirty Minutes: The Questioning Assumptions Technique
    3. Day #11: 20 Questions, One Big Idea
    4. Day #12: Expecting the Connecting: The “And” Technique
    5. Day #13: Smart Move: Benefit Word Mashing
    6. Day #14: Transformation Transfer: Idea Hooking and Patent Prompting
    7. Day #15: Getting Hotter All the Time: Trend Bending
    8. Day #16: Saving the Worst for Last
    9. Day #17: Final Exam: Bringing It All Together
  12. Section #4: Choosing, Developing, and Creatively Selling Your Biggest Ideas
    1. Day #18: A Simple Concept Development Technique: Billboarding
    2. Day #19: Researching and Developing Your Favorite Ideas
    3. Day #20: Business Building Techniques: Let’s Get Visual
    4. Day #21: Generating Selling Concepts: The Opportunity Redefinition Technique
  13. Final Thoughts
  14. Connect with Diversion Books