CHAPTER 5
The Ad Response and Resume Cover Letter
AD RESPONSE AND Resume Cover Letters serve a critically important purpose: they create the context in which your resume will be read.
Imagine, for example, your next boss reading through the many facts, figures, dates, and descriptions on your resume. In a busy work environment with regular interruptions, the risk is great that he will overlook or misinterpret information and hastily relegate your resume to the “do not interview” pile. Disaster.
Now imagine that, rather than leaving it up to him to pay attention, process the information correctly, and decide that you are worth interviewing, you lead him to this conclusion yourself right from the start. That’s precisely what a well-written cover ...
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