201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

GREAT 132 IDEA: Send Pizza to Potential Clients

Pizza is hot, gooey, and delicious—it's also a great way to generate new business, especially if you are in the advertising or marketing business.

Here's a great, slightly crazy idea I heard from a Florida advertising guy:

Order a pizza and personally deliver it right before lunchtime to a client you are wooing. Remove one slice from the box and replace it with a message such as: “For a larger slice of your market, call us,” or “We want a piece of your business.”

A couple of other food-related marketing ideas: Send a pair of chocolate shoes or cowboy boots to a prospect with a note: “I'd love to get a foot in the door.”

A few years ago, marketing expert and author, Nancy Michaels, sent one flip-flop ...