201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

GREAT 75 IDEA: Hire a Great Web Designer

If you are in the process of designing or redesigning your site, here are some things to consider:

• Check out a variety of web sites to see what appeals to you. Figure out what you like and don't like. Some sites take forever to load because they are laden with clunky graphics and animations. The best sites, in my opinion, are very simple and elegant. Make a list of your favorites to share with a designer.
• Outline all the elements you want to feature on your site. Do you need product photos, audio or video clips? Will your customers be able to place orders and track their shipments?
• List all the sections of your site and create an outline of each page. Most web site designers base their fees on the number ...