GREAT 43 IDEA: Ask for a Deposit

If you want Diane Dunn to play angelic harp music at a wedding, funeral, or party, you have to pay a 50 percent deposit when you book the date.

“If clients balk, I tell them that once I book a date, I turn away other opportunities to play,” said Dunn, who lives in Walled Lake, Michigan. She charges $300 for the first hour and $75 an hour after that.

I love deposits. If you want to book me to speak at an event, I require a 50 percent deposit to hold the date. No matter what you do, requiring a deposit is a great way to boost your cash flow. If handled fairly and properly, it shouldn't alienate good customers.

Professional consultants often require 50 percent of the first month's fee when they are retained. Progress ...

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