GREAT 38 IDEA: Seek Vendor Financing
Ivan, a white Samoyed with really, really bad breath, was the inspiration behind Greenies®, a dog chew that refreshes even the worst doggie breath.
It's a great story. Ivan's owner, Joe Roetheli, was working as a research manager for the U.S. Department of Agriculture when his wife, Judy, asked him to please do something to cure Ivan's stinky breath. Joe contacted researchers at the University of Missouri dental school, who were using dogs to test a variety of new dental products for humans. One researcher suggested Roetheli try a substance that he declined to identify. Amazingly, it worked.
The couple obtained the formula and started making Greenies. Judy would keep the dog treats in her pockets and give ...
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