39Avoid Group Think
Group think is a phenomenon in group consensus situations in which the group avoids conflict. In doing so, it fails to properly question information, to critically analyze data and potential alternatives, and to reach decisions without vital discussion.
Groups that are too homogeneous (too much alike) often result in group think.
The problem, of course, is that group think is dishonest. Oh, not intentionally. These groups don’t set out to engage in group think. It just happens because everyone is so in tune with each other that they don’t question any of the information they are gathering. They don’t effectively analyze alternative solutions; rather, they gravitate to one alternative because it “seems” right. Then they justify ...
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