34Risk Is Good—Embrace It!

There is always a level of risk in every decision. After all, if the decision were 100 percent clear, we wouldn’t need people to make decisions; we would let computers make them. But we don’t, do we? Because there are lots of intangibles that have to be considered.

Assignment

Examine your own willingness to take risks. They come with the territory, so start realizing that you will have to take a risk with every decision you make.

Risk is part of the process of decision making. What is the risk? On the one hand, we risk failure. We risk not achieving the goal or objective because we make a bad decision or the wrong decision. We risk someone else’s job. We risk our job!

On the other hand, we also risk success. We risk ...

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