About the Authors

Robert E. Dittmer, APR

Bob Dittmer has more than 35 years experience in public relations, marketing, and higher education.

He currently serves as a faculty member of the Indiana University School of Journalism, culminating more than 15 years as an adjunct faculty member with colleges and universities around the country in both graduate and undergraduate programs. He teaches public relations courses, is responsible for managing the public relations sequence, and serves as the marketing and retention officer for the school.

He also has served as the director of media relations for both an American government organization with responsibilities for all of Europe, as well as for a major NATO organization with responsibilities for ...

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